How Much Does Facebook Advertising Cost in India

By | 1 July, 2014

While the cost depends on your requirements and objective. Here is an overview on the Facebook advertising cost in India. To understand this, you need to learn how Facebook charges you when you advertise through them. There are many businesses and individuals profiting from the reach and return-of-investment offered by Facebook ads. However, at the same time there are many entrepreneurs as well as businesses in India are uncertain about advertising on Facebook since they are do not have a grip on how much it might cost.

Facebook advertising is a key component of a digital marketing strategy in today’s date. I have written an article on how you can teach yourself to become a digital marketer in case you want to consider it as a career or learn the basic of digital marketing for your business.

Facebook Advertising Cost in India

Most of my friends who run their businesses, whether it is an online store or a t-shirt factory approach me with a generic question on how much does Facebook advertising cost in India. Facebook is platform that can be leveraged by businesses of all sizes to reach their target audience and make them your customers.

This article will be able to provide you clarity on how much it would cost to advertise on this 106 million user platform (for Facebook India, 2014).

Campaign Budget

If you are advertising on Facebook in India, then you can start your first advertising campaign for as low as Rupees 40 (per day), that is Facebook’s minimum requirement for you to initiate an advertising campaign on their platform. How cheap is that!

Pro tip: Always start small and eventually scale up. All my campaigns on Facebook begin with a meager Rupees 500 per day budget. A single campaign can have multiple ads. Therefore, run your campaign for a day, then pause ads that don’t work and keep the ads that are giving you results running.  Once you start seeing solid results, you can consider increasing your daily campaign budget.

One of the best ways to start testing the cost for Facebook ads is to run an experiment by yourself. Here is a detailed guide on how to create your first Facebook ad.

Monthly Facebook Advertising Budget

Your monthly Facebook advertising budget will depend on how much you spend on your ad campaign per day. So your daily campaign budgets should be aligned in a way that it meets and limits itself to the monthly budget you have set for yourself.

Pro Tip: Don’t overspend. Sometimes it is easy to get greedy when you see results on a small budget. You need to realize that as you increase your budget, you will also take a hit on the efficiency of the campaign. Therefore, take is easy and increase it in bursts.

Cost per Click (CPC)

Cost per click is the amount you pay Facebook each time somebody clicks on your ad and gets directed to your website. In India, the CPC of a right-hand column ad will average at about Rupees 3.50 and in case of a news feed ad on mobile, you would be getting a website click at a cost of around Rupees 3.50 to 5.00. A regular news feed on desktop can cost you almost Rupees 7.00 to drive a visit to your website. See the different types of Facebook ad formats you can consider running in your campaign.

Pro Tip: Keep your Cost per click under control to get more mileage out of your budget. In order to lower your CPC and still reach a new audience, work on your Facebook Ad CTR (Click-through rate).

Cost per Mille (CPM)

Cost per mille (or Cost per thousand impressions) is the amount you pay every time your ad is shown to one thousand users on Facebook. When you run an ad in your campaign, Facebook gives you an option to run it via the CPC or CPM mode of advertising. In India, I have seen Facebook charge me an average of Rupees 20 for my CPM campaign, this can go up or down depending on who I am targeting and my ad CTR.

Pro Tip: Advertise on Facebook like a pro, run an ad on CPC and one on CPM – see which one gives you the best return of investment. I personally find CPC, the best mode of running conversion driven ad (click here to know what is a conversion). If you are running an ad more for branding purposes and want more eyeballs then select CPM.

Cost per Action (CPA)

At the end, your return-of-investment to the Facebook ad would be decided by cost per action (CPA) achieved. Your desired action will depend on what your business is. For some people, the action is a sale of their product, for others it could be a signup or Facebook page like. Therefore, the action could be anything and there are different CPA benchmarks for while Facebook advertising in India for each.

A like on your Facebook page can cost you an average of Rupees 3. It is difficult to give a benchmark on Sales CPA or sign up CPA via Facebook ads in India – this is because it varies greatly depending on what you are selling/where a person is signing up.

Pro Tip: This is an extremely important metric and the one that ultimately will define how much you spend on Facebook advertising.  Always target a CPA which is profitable for your business and one that is considered reasonable in your industry. Also, remember that improving CPA takes time and effort – you might need to refine your campaign overtime until you hit the target CPA; you would usually not start your Facebook campaign with the best CPA.

Conclusion

Facebook Advertising Cost IndiaIn the end, how much Facebook advertising would cost depends on you. It is possible you can spend 500 rupees in a day, or depending on your scale you could spend 1 lakh rupees a day on Facebook. Whatever you are spending, the points I mentioned above will help you make the most of your advertising money. Do note that the above numbers are valid for advertising year 2014 – like any ad platform the advertising costs usually rise by a few percent every year.

I would love to get an idea on how much you are spending on Facebook and if you are planning to – what is stopping you? Do let me know in the comments below.

52 thoughts on “How Much Does Facebook Advertising Cost in India

  1. venkat reddy

    hi, your article was very helpful. i am planning to launch a product which i import. i would like to go for facebook marketing. i am a layman in this field. i would like to take your services, contact me at 9738923609.

    Reply
    1. Vivek Post author

      Hi Nirmitha, I have sent you an e-mail. Please check your inbox.

      Reply
      1. Solomon

        can I connect with you and understand this better “Ads on Facebook”.

        Reply
  2. Jeetesh

    Hey Vivek,
    I am about to launch a service. I liked your article and would like to learn more about FB advertising. Please suggest how we can connect.

    Reply
    1. Vivek Post author

      Hello Jeetesh, I have sent you an email, lets connect there!

      Reply
  3. Kamlesh Shah

    Hi Vivek,
    I am about to launch a advert campaign for my company, i have some doubts regarding daily budget of the ad Campaign. Please suggest how to connect

    Reply
  4. Sreevalsan

    Hi.vivek..We are launching health care services products to market do u have anyone who can help us…we are startup..so we need support… Tks

    Reply
  5. Hemant Kamal

    Hi Vivek,
    I am planning to start a business and i am considering running advertisement on FB and other online platforms. Please advise me on the same.

    Reply
  6. MUKESH CHOUDHARY

    hello sir , whats process of advertising and how much cost of this, i want launch my website

    Reply
  7. Kritika

    Hi Vivek,
    I am planning to start a business and i want to advertise my product on FB. can you pls help me understand how can we advertise and how much will it cost me.

    Kritika

    Reply
  8. Vasudha Pathak

    Hi Vivek,

    Thanks for sharing the information. Indeed very helpful.
    I would like to know more about paid promotions on Facebook with absolute cost figures , if possible.
    I would be grateful if you could help me understand the Facebook process.

    Kind regards,
    Vasudha

    Reply
    1. Vivek Post author

      Hi Vasudha, thank you for your comment. I have written to you via email.

      Reply
  9. Ansh

    HI Vivek,

    Thanks for useful information on this website. Request if you can guide me more on this. We are into waste management company , kind of first of its own in India.
    Thanks for understanding !

    Reply
    1. Vivek Post author

      Hey Ansh, thanks for getting in touch. I have written you an email regarding the same.

      Reply
  10. Joel

    Hi Vivek,

    Thanks for the info bro, i would like you to help me out in advertising my new Media Studio to get more clients.

    Thank you.

    Reply
  11. Zahan

    Hi Vivek,

    We are a company that is looking to explore social media marketing and it would be great to connect with you to get more insight.

    Regards,
    Zahan

    Reply
  12. Raj

    Hey Vivek,
    I am upto starting up a luxury brand business with an dedicated app and website and would like to opt for Digital Marketing. I hope for further help from your side.

    Thanks & Regards

    Raj Shah

    Reply
  13. Shine Syamaladevi

    Hi Vivek,

    I would like to do some promotions on my forthcoming book (expected by early 2016). Could you help me with that?

    Reply
  14. Prerna

    Hi Vivek,

    We have an apparel brand. I would like to understand this advertising procedure clearly along with the charges for the same.

    Thanks

    Reply
    1. Vivek Post author

      Hi Prerna, please reach out to me using the Contact form.

      Reply
  15. harsh

    I am planning to start a business and I want to advertise my product on Facebook. Can u Plz help me understand how we can use advert and how much will it cost to me.
    Thnx.

    Reply
  16. Divya

    Hi Vivek!
    Really helpful and informative , THANK YOU.
    How to reach you to get further insights on advertising and to manage better

    Thanks

    Reply
  17. Sreeikanth

    Hi Vivek, I have a start up and want to take the paid advertising. Since there is twitter, google+ and Linkedin, do you think Facebook would be better? Also what should I go with at the moment? Should I go with a daily budget or a weekly budget. Would appreciate your feedback?

    Reply
    1. Sreeikanth

      Vivek, As mentioned in the previous comment, I would like to know more about paid promotions on Facebook with absolute cost figures , if possible.
      I would be grateful if you could help me understand the Facebook process.

      Reply
  18. Kiran

    Hi Vivek,

    Great Info – any estimates on the current costs for CPC and CPA. Also would be greatful if you can share a newbie guide to overall digital marketing – is FB the right place to start or Google? – Do you have similar costs for Google Ads

    Thanks,
    Kiran

    Reply
    1. Vivek Post author

      Well, the benefits of both Google Ads and Facebook Ads are different. Facebook is typically cheaper and might be the right place to start (but depends on how well you can reach your target audience).

      Reply
  19. Anirudh Sharma

    Hi Vivek,
    I am looking into advertising for a product launch. Can you guide me here?

    Reply
    1. Vivek Post author

      Sure thing. Use the contact form to write in to me.

      Reply
  20. Kunal Marathe

    Hi Vivek,
    I need your services to start an ad campaign on Facebook for an upcoming novel. Please let me know how can we connect.

    Reply
  21. manish

    i want to start a low budget e commerce startup and i want facebook advert too. vivek please help me

    Reply
  22. Payel Sinha

    Hi Vivek,I am new to Facebook advertisement and have no prior knowledge.I must follow your guidelines.Would you please let me know the payment options or Facebook accepted payment methods ?

    Thank you

    Reply
    1. Vivek Post author

      They offer Debit Cards and Credit cards for payments.

      Reply
  23. Dr.Rajprabha

    Hi Vivek, I am launching a wellness service online and would like to understand how I can utilise facebook paid ads for promoting the same. Can we connect over e-mail?

    Reply
  24. Richa sahu

    Hi Vivek. Very good article. I have just launched a forum for women mainly on work, finance and lifestyle. Have been struggling to drive more website conversion from facebook page.

    Reply
  25. Indra

    I want to get a better idea of fb marketing how can i get in touch with you

    Reply
  26. swati

    hi vivek, is there any way i can stay connected with you so i can understand this in better way…thanks

    Reply
  27. Ashish

    Hi Vivek,
    A very good article on Facebook Advertising cost in India. In my personal experience my Facebook leads ads cost me Rs. 1 to 2 per like & Our lead genration campaign Avg. CPC cost me Rs. 2 to 3.

    Reply
  28. Teena Bachher

    Hi Vivek,

    I would like to have a better idea of FB marketing. How can i get in touch with you ?

    Reply
  29. Raja

    Which is best for daily budget for Page like promotion,
    i choosed 3500 for daily budget its good or bad.

    Reply
  30. Albert

    Hello Vivek, I would like to get in touch with you to understand this whole part better with advices. How do I contact you.

    Reply
  31. coffee

    Hey I am planning on starting with 100 rupees per day for about a week , my ad format is based on on page likes . I am trying to create a followers base of 10000 people . please help .

    Reply
  32. Dhruv Kochar

    Hey can you please drop me an Email detailing the pricing of facebook and instagram ads in India .
    I am looking to advertise my business of an online retail store .

    Reply
  33. Appm

    Came across this article while researching on facebook ads. One thing we have been struggling with is to target the right segment based on interest levels, demographics and other factors in fb. Would be great if you can write an article on that.

    Reply
    1. Vivek Post author

      Thanks for your comment Appm, I will have an article around it soon.

      Reply

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