The lucrative career option as a digital marketer has caused many students to hunt for an MBA in digital marketing in India. Here are few options that you can consider. Given that digital marketing is still a fairly new career option as of 2016, there is dearth of skilled digital marketers. Following the demand-supply model of economics, the low supply of digital marketers in the Indian market along with high demand has caused a good rise in the salaries for those interested in pursuing their career in digital marketing.
A digital marketer can typically work for e-commerce companies and marketing agencies. However, more recently all corporate brands have also started developing their own digital marketing teams considering how most of their customers are moving online. Therefore, it is only fair to search for MBA in digital marketing in India and abroad, which will help you enter into a digital marketing career.
So I have good news and bad news for those looking to do an MBA in Digital Marketing in India, the bad news is that currently there are no schools which offer an MBA that specializes in digital marketing. Currently, those who have a Masters in Business Analytics or simply an MBA are considered by companies in India. However, this does not teach you the skills before the job, only readies you for the rigor associated with a digital marketing career. You would still have to learn digital marketing on the job, which may not be very ideal.
The good news is that even though there are no schools offering MBA in Digital Marketing in India, you can still pursue a digital marketing course or training program which will give you a structured platform to learn digital marketing basics, learn about the industry and network with like-minded peers. Additionally, these courses are shorter and less expensive than a typical MBA or Masters program.
Alternatives to an MBA in Digital Marketing in India
Instead of looking at an MBA, you can consider the various digital marketing courses that are now offered in India. They have a good curriculum that begins with the fundamentals of digital marketing and then offers in-depth coverage into narrower subjects of digital marketing such as Search Engine Marketing, Email marketing, Social media marketing and many more. This is a list of recommended digital marketing courses in India:
- Website: www.mica.ac.in
- Course Fee: INR 70,000 + taxes
- Location: Ahmedabad
- Duration: 5 months
My first and foremost recommendation for anyone looking to start a digital marketing career in India. A digital marketing certificate from the premier marketing school of India will help you stand out in the applicant pool. MICA is a 25-year old institute which is highly reputed for those looking to embark on a marketing career such as branding, creative and so on. I highly recommend you to consider this as your first option, a MICA digital marketing certificate can be as good as an MBA in digital marketing in India.
All India Management Association (AIMA)
- Website: www.aima.in
- Course Fee: INR 36,000 + taxes
- Location: New Delhi
- Duration: 5 months (60 hours)
The AIMA is a good place to pursue a digital marketing course, which will earn you a Professional Certificate in Digital Marketing and Analytics. Their program structure consists of five modules which cover the key elements of digital marketing.
Digital Academy India
- Website: www.digitalacademyindia.com
- Course Fee: INR 34,900
- Location: New Delhi
- Duration: 5 months (70 hours)
A decent option for those looking to consider digital marketing . They help you graduate with Google Certified Professional certification which you can include in your resume. Their curriculum is split into six modules covering all topics that the other two recommended digital marketing courses teach. Please check official website of all recommendations for full details.
In addition, a very popular digital marketing training institute called the Delhi School of Internet Marketing (DSIM) was reviewed by me at an earlier date, you can read my review about DSIM here. Like DSIM, there are plenty of other options for digital marketing training courses in India at varying fee levels. While there is no MBA in digital marketing in India, these are some courses which can be cheaper and as effective to help you land a digital marketing career. If you club the above mentioned courses with a traditional MBA, it can be considered an effective combination.