What are UTM parameters

What are UTM Parameters and How to Use Them

Understanding UTM parameters is very important in digital marketing. Unfortunately, most newbies only learn what are UTM parameters after blowing a few hundred dollars and realizing that they need to track their ad campaigns more effectively via Google Analytics. What are UTM parameters? UTM parameters are simple tags that you add to your URL. These

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Creating a Landing Page

Creating a Landing Page for an Ad

Creating a landing page is the first step you take before creating an ad. You decide where the people should land once they click on your ad.  It is very important that the landing page you create is highly relevant and matches what you say in your advertisement. If you have an ad that says

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What is CPA

What is CPA

CPA is the most important metric tracked in digital marketing. It is an absolute metric that tells a marketer whether their advertising campaign was a winner or not. One of the biggest advantages of digital marketing over traditional marketing is that you can measure results for the money you spend. You can exactly track what

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What is a Conversion

What is a Conversion

If you came across this term in context of digital marketing, you might want to know what is a conversion. Conversion, simply put, is a sale. When you show an ad to an audience and one of them purchases, we call it a conversion. However, the definition of conversion in digital marketing is not restricted

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