A list of the top digital marketing agencies in India. There is a continual and growing demand for digital marketing by small and big businesses alike. India is online like never before. If you do a Google search for finding the best digital marketing agencies in India, you would be unable to find curated content like this, so do note that these agencies are one’s I think are really good. They were ranked due to their clientele, years of operation as well as the reputation they hold with digital marketers within the industry.
List of Top Digital Marketing Agencies in India
In 2014, it has been noticed that with digital marketing demand on the rise in India, there has been a sudden mushroom of digital marketing agencies in India. Every second digital marketer with a couple of years of experience has come up with their own marketing agency. Therefore, it becomes difficult to separate the good from the bad. Then there are the bigger agencies such as Sokrati, Komli and AdGlobal that push for clients with their deep pockets – they are the worst as far as efficient digital marketing service delivery is concerned – and they are able to create an image of quality with their strong branding and presence.
The best digital marketing agency in India. Period. They have the quirkiest and most effective talent in our country. Which is why, it has consistently ranked among the best agencies in India. It is also interesting to note that they have been operation from an extremely long time, since 1999. This was when being online in India wasn’t that cool yet.
The founders of WebChutney Sidharth Rao and Sudesh Samaria are both college drop-outs and serial entrepreneurs. Webchutney currently operates with three offices in Gurgaon, Mumbai and Bengaluru.
Their biggest clients so far have been Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Proctor & Gamble. Of course, they have helped a lot of small scale clients as well. They offer their clients services in all important interactive marketing areas such as online advertising, website design, mobile marketing and social media.
Another way of identifying a good digital marketing agency is checking their career page, they do not hire run-of-the-mill, mediocre talent as is visible in the WebChutney career page. Big companies like AdGlobal, Sokrati etc. hire MBA’s from third-tier MBA colleges and pay them peanuts. These people are not inclined for online marketing and are quite inept at anything related to digital with zero self-thought involved in their execution.
Ignitee is another good digital marketing agency in India. They have six offices in India and also have one in Dubai. Previously, they were known as Connecturf. They have also been in this industry for a reasonably long time, since 2000. Ignitee digital services was also in-charge of handling the Ministry of Tourism’s online account for the Incredible India campaign.
Mr. V. Ramani heads Ignitee since its inception in 2000 as the Co-founder and Managing Director. The CEO position is given to Atul Hegde, who was the former head of Vyas Giannetti Creative (VGC is a reputed brand management company).
Ignitee has a solid clientele to boast of. They have provided services to Maruti Suzuki, Thomas Cook, Samsonite, Standard Chartered, ICICI Lombard and many more. So there is no doubt that they are extremely reputed in the market for their services.
Quasar digital agency was founded in 2005. They are head-quartered in New Delhi, with offices in Mumbai and Bangalore. Quasar, like the two digital marketing agencies above can brag of big names in their portfolio viz. MakeMyTrip, Monster, Microsoft, Motorola, LG, Zapak and VISA.
Manish Vij is the co-founder of Quasar Media. Manish had also founded Letsbuy.com which got acquired by India’s ecommerce giant Flipkart.com and has a history of multiple successful exits for his founding companies. Gaurav Nabh heads Quasar Media after years of experience in digital marketing at companies like Uninor and Virgin Mobiles India.
In 2007, WPP digital acquired a stake in Quasar Media. Mark Read, CEO of WPP Digital had said about the acquisition, “For Quasar, WPP Digital’s resources, technology and experience will support its continued growth, both in services and geography.”
Interactive Avenues is an India digital marketing agency founded in 2006. They have office in India at Delhi, Mumbai and Bangalore. They are a part of the big IPG Mediabrands (IPG is the global media holding company of Interpublic Group and a full-service media network). It is a full-services digital marketing agency that can handle all your requirements for online marketing.
Interactive Avenues’ clients include Reliance Mobile, Tanishq Mia, Durex, Jet Airways and many more. For these clients, Interactive Avenues helped them execute campaigns rather than handling their complete online presence.
The co-founder and CEO for Interactive Avenues is Amardeep Singh.
They are India’s oldest digital marketing agency on this list. Communicate 2 was founded in 1997 as a web development company and eventually evolved into a full-services digital marketing firm.
A list of some of their clients include, Bajaj Allianz General Insurance, TimesofMoney, IndiaFirst, DSP BlackRock, Cleartrip, among many others. Communicate 2 was able to grab many gold medals for different campaigns at the DMAi (Direct Marketing Association India) Echo awards (an award that felicitates creative par excellence in advertising).
The Founder-CEO of Communicate 2 is Vivek Bhargawa, a graduate of Sydenham College of Commerce and Economics. In 2012, Communicate 2 was acquire by iProspect (Aegis Group – a global, leading focused media and digital communications group).
Watch out for:
A new digital marketing firm based out of Gurgaon. It has been founded by Madeinhealth founder Jatin Modi. They have apparently been getting traction in the market. It is definitely one to watch out for in the future. Visit their website here.
The best digital marketing agencies are those that help clients with customized solutions and personal attention. The biggest agencies in terms of cash depth viz. Adglobal 360 and Sokrati are very poor in services. They hire people with zero aptitude for online marketing. I once had a colleague who came in from Sokrati to handle the Google Adwords account – she did not even know how to use Google Analytics; its hard to imagine a digital marketer who has never used Google Analytics. This is the quality of people handling your marketing money at agencies such as Adglobal and Sokrati. I hope that this article was a useful reference regarding the top digital marketing agencies in India.